For most people, the internet is the place to find everything they need. You don’t even have to go to the store, you can order everything and it will arrive at your address. More people are finding their lawyers online based on reviews and ratings. This usually happens if you don’t know too many people in your area. When your website is on the first page of Google for the keyword of your area and lawyer, there 70% they will visit it.
You can have around 90% chance people will visit your page if you are at the top 3 places on the first page of Google. Reviews can impact ratings a lot so it is necessary to know how attorneys should respond to negative reviews for their law firm. Some of the reviews may be paid which is illegal and that’s why you need to be connected only with reliable rating websites.
Search Engine Optimization
The best way to boost your website is by doing Search Engine Optimization or SEO. It became much harder over the years because the competition is larger and you will need to make better contact in order to be at the top of the list. The most common thing you will find online is optimizing your keywords but that has become a normal thing to do for which you don’t need too much skill.
There are a lot of online programs that will generate keywords so it’s on you to implement them. You will need more effort in designing the website in such a way that users will stay longer and potentially convert into clients. When it comes to lawyers, the design should be simplistic with fewer things going on. The point should be on free consultation because it attracts the most clients.
Because Google is able to recognize what people are doing on your website, the quality of your content matters a lot. Having blog posts on your website can benefit you a lot because it helps in ranking on search engines. But, these posts need to be unique and interesting. There are many interesting that can be written about the law or you can give some advice to college students that want to become lawyers one day.
Quality content now doesn’t include only what you write but also how to looks. Implementing more pictures or videos will make users stay longer on the page. If you are providing some statistics, always use an infographic template so you will visually present it. They became very popular and a lot of websites that use them are ranking high. Read more on this page.
Reviews and Rating
In numerous occasions, reviews destroyed a certain website. There are countless examples where an honest opinion from a customer took down a small business. This is the power of the internet and people that use it. But, as bad as it can be, it can be very beneficial. Most people that have a small business will ask politely their customers to leave good feedback online so they can keep the motivation up at doing a good job.
When it comes to attorneys, there aren’t many websites that will rate them because in many states it is illegal to do so. These websites can be easily manipulated into destroying someone’s career or improving others. The best way to get clients in this industry is by word of mouth but connecting with people online will always be beneficial.
Social Media and Forums
Social media maybe isn’t a perfect place for someone serious as a lawyer should be. People thought that way for a long time but now it’s a perfect place to get trusted by your clients. People are looking for someone that they can trust and it’s never been easier to do that on the internet. There was a study which showed that if you follow someone on social media for a long time, you will more likely approach them in real life. A lot of people still use forums to share their opinion which can be a perfect platform for you. One of the rules of popular forums is the honesty you have to provide so people won’t think about it as a place where you can promote yourself. But, if you share your knowledge, people will take you more seriously